Founded by Joe Korman, a passionate entrepreneur and advocate for growing the game of golf at all levels, TTG Media Inc. was entering a chapter of exciting transformation, with new solutions designed to drive incremental revenue and player loyalty for its course partners and then, like so many other businesses, was severely affected by COVID-19. When Joe heard that the annual golf tournaments in support of the Boys & Girls Clubs of Canada were also cancelled due to COVID-19, he and his team partnered with Royal Bank of Canada and Cobra Puma Golf to launch Golf Gives Back, raising funds for the Boys & Girls Clubs of Canada and making golf more accessible for youth.
Shawn Small leads the TTG Media team as Director of Business Development & Diversity Programming. Shawn’s focus is on partnership development that support programming to break down barriers and introduce the game of golf to the BIPOC community. Shawn is a dynamic leader and highly positive strategic partnership and marketing specialist with 25+ years of expertise in sports business management, sponsorship sales/activation, and key account management. Starting his career with nine years of growth with Maple Leaf Sports & Entertainment in various roles including community relations, corporate partnerships and ticketing. Shawn also spent several years in the marketing agency world focussing on experiential marketing with companies such as the T1 Agency, NewAd Media, and CauseForce. Shawn has a deep wealth of experience ranging from experiential marketing, sponsorship sales/activation, revenue generation, event management, and community engagement.
GGB was created in the Summer of 2020, to introduce juniors and their families to the game of golf when most, if not all, other recreational sports were cancelled due to COVID-19. We provided 6 sets of Cobra junior golf clubs to our golf course partners, which they in turn let juniors use for free, either on the driving range or out on the course. There was also a season-long sweepstakes, where donors could win amazing golf prizes, as well as a Grand Prize trip for 2 to the Masters. All proceeds from the sweepstakes went to the Boys & Girls Clubs of Canada.
With clarity and focus, we are working with 25 of our best and most committed golf courses to make the program even better for the 2021 season! Again, this year, we will be providing the courses with sets of Cobra junior clubs, running a sweepstakes, but what’s different this year is our affiliation with Golf Ontario. All proceeds from this season’s sweepstakes will be going to establish Golf Ontario’s First Tee program at Boys & Girls Club centres in the Greater Toronto Area.
For 120+ years, BGC Canada has been creating opportunities for millions of Canadian kids and teens. As Canada’s largest child and youth serving charitable organization, our Clubs open their doors to young people and their families at 775 locations nationwide. During out-of-school hours in small and large cities, and rural and Indigenous communities, our trained staff and volunteers provide programs and services that help young people realize positive outcomes in self-expression, academics, healthy living, physical activity, job readiness, mental health, leadership, and more. Opportunity changes everything. Learn more at bgccan.com and follow us on social media @BGCCAN.
BGC Canada during the Pandemic
As we slowly come out of this pandemic, our work is more important than ever. Families are struggling. Anxiety and stress are the norm. Unemployment numbers have skyrocketed and vulnerable populations are growing exponentially. Charities across Canada continue to face the pressures of surging demand for critical services with limited resources.
BGC Canada is in dire need of your support to ensure we can be there for vulnerable families—today and tomorrow.
BGC Canada continues to be on the frontlines of COVID-19, providing food security, virtual programming to support education and physical activity, limited summer camp programming, mental health support, and daycare services for essential workers.
Help our Clubs be resilient in the face of adversity, as we remain true to our mission of supporting children, youth, and families. We are there for those who need us most—but we can’t do it alone. Your support is urgently needed.
The innovative First Tee curriculum enables kids to build the strength of character that empowers them through a lifetime of new challenges. By seamlessly integrating the game of golf with life skills curriculum, First Tee creates learning experiences that build inner strength, self-confidence, and resilience that kids carry to everything they do by weaving nine core values throughout its programming: Honesty, Integrity, Sportsmanship, Respect, Confidence, Responsibility,
Perseverance, Courtesy, and Judgement.
With the belief that all kids deserve the chance to grow in a supportive environment with mentors guiding them, First Tee is dedicated to building programs that are accessible, welcoming, and as impactful as they are fun.
First Tee – Ontario has a focus to target new-to-golf populations to introduce the game of golf to kids who typically may not have exposure until later in life. Ultimately, First Tee is committed to changing the face of golf in our country, with a goal to have 1 in 5 new golfers representing racialized communities to better reflect the Canadian population. First Tee – Ontario will bring its world-class programming to local schools, community partnership programs, and golf facilities.